How you talk to your customers matters. Do you speak their language? Whether it is on your website, your social media or in your advertising it is important that your audience is listening and engaged. Below are some examples of how the use of a playful and conversational tone of voice can do just that.
FOXTEL CHILDREN'S CHANNELS -
The following examples are targeted at customers living in apartment blocks who have just had Foxtel installed in a communal buliding. The idea was to promote the fact that Foxtel was a new neigbour moving into your apartment block.
The marketing assets below target parents who know how difficult it is to look after kids and animals. So we promoted the fact the famous animals on our kids channels were all house trained.
Great Pets No Mess Campaign.
FOXTEL DIRECT MAIL